The farmers' market planned for Roxbury never really got off the ground. While there were several reasons for this, the bottom line is we picked a poor site -- a vast and uninviting vacant lot located blocks away from walking traffic. We had a very difficult time recruiting growers (many who stated flatly that they were afraid to come to Roxbury).
We finally got one farmer willing to sell at the site on opening day (the week after the Dorchester opening). John Bauer drove all the way from Whately in the western part of the state. Trouble is, there were no customers. I felt so bad that I took our two signs market signs, turned them into "sandwich boards" and walked down a few blocks trying to get people to visit the site but was not very successful.
The following week, word-of-mouth from the small handful of folks who did shop at the market must have struck a chord. A throng of residents looking for fresh produce showed up at the market's scheduled opening time, but Mr. Bauer had been so understandably discouraged by the previous week's poor turnout that he did not return. So this time we had lots of customers but no farmers.
We endured one more similar cycle and the market before it we had to admit that this market was doomed.